TRACTION quoted as “Born Accessible” in a Policy Paper written for the European Parliament

Dr Pilar Orero of UAB has given Traction as an example of ´Born Accessible´ in a policy paper written for the European Parliament which has been endorsed by the European Disability Forum.


Doctor Pilar Orero, senior researcher at the Universitat Autònoma de Barcelona and project partner to several European H2020 projects has referred to TRACTION as an example of a “Born Accessible” project in her European Disability Forum endorsed Policy Paper which was due to be presented at the European Parliament as part of Accessibility Day on the 17th of March. The event was cancelled due to COVID-19 and has now been rescheduled for next Autumn.

The Policy Paper identifies and examines EU policies which relate to accessing ICT media content, specifically for broadcast. It comes in response to funding dedicated by the EU to issues regarding research and training for Media Accessibility.

This paper works in the direction of the Digital Single Market and aims at empowering and including every citizen, strengthening the potential of every business and meeting global challenges with our core values. Given the fact that Europe is united in a diversity of cultures, languages and citizens, media accessibility is indeed a powerful vehicle towards achieving an inclusive Digital Europe.

(Doctor Pilar Orero of the Universitat Autònoma de Barcelona)

This policy framework aims at setting out measures beyond `raising awareness’ to align efforts at a regional, national and European level. In partnership between the private and public sector, the aim is to mobilise resources to achieve an ecosystem of excellence along the entire value chain. It proposes to depart from research and innovation, and to create the right incentives to accelerate the adoption of solutions for integrating accessibility as a prerequisite in all public procurement, including funding, research and innovation ICT calls.

The policy paper can be consulted at the open access UAB digital asses repository here: